right. UGG sells Boots for men. (And Deckers Outdoor, which owns the brand, wants you to know that it's called UGG??singular in all-caps??not Uggs or UGGs or any other version.)
As my colleague Krystina Gustafson wrote before:
And after signing NFL quarterback Tom Brady to represent the company's men's product in 2010, the category's sales have risen 140 percent to account for 15 percent of the business-a number (Decker CEO Angel) Martinez thinks could rise to 20 percent. Although at first some men were "poo-pooing" the idea of UGG being a men's brand, Brady's role??as well as women who bought men's slippers for their significant others??jumpstarted sales.
While the company doesn't disclose its men's sales in specific on a yearly basis, it did say that of the brand's $1.3 billion in revenue last year, over 10 percent was on its men's products. They point out that it's more than just slippers??in fact, slippers are a minority of men's sales now, as loungewear and footwear have taken over in popularity.